AGENDA
Gain crucial insights and connect with the key NY, U.S and international business leaders.
OPERATION PADLOCK: AN UPDATE FROM THE OCM
As an exclusive to Business of Cannabis: New York, Office of Cannabis Management Policy Director, John Kagia, will provide an update on the current success of operation padlock direct from the regulators.
OPERATION PADLOCK: ARE LEGITIMATE LICENSE HOLDERS ABOUT TO FLOURISH?
A record $15.2m fine was handed down to a major illegal operator recently, which seems to imply the Mayor’s office is finally beginning to deliver on its promise to close down illicit stores. Is the state going far enough? How can industry operators work together on tackling this issue? This session will look at practical next steps, plus predict what this would mean for the future of cannabis in New york.
GROWING UP: THE $1 BILLION QUESTION
As the New York industry begins to mature and projections begin to solidify, how does the market attract more investors? With cannabis sales potentially looking to go above $1bn dollars in 2024, we look at the next phase of market growth, the numbers so far and where future funding will come from, with additional insights on how it might be accessed.
MADE IN GOTHAM: AN INVESTOR TURNED CEO’S VIEW
Joanne Wilson has had an incredibly successful career in business and as a prominent angel investor. Her latest venture, Gotham, is one of the cities most recognisable retailers. How did she go from funding a series of companies in a multitude of sectors to running a dispensary? What unique challenges has it presented opening a retail store in NYC?
MULTI-STATE OPERATORS IN NEW YORK: STRATEGICALLY SLOW OR BEHIND SCHEDULE?
Amidst a plethora of issues and brand new licensees, larger more established multi state operators are biding their time. Is this due to regulatory issues continuing to hamper the market or a strategic, slow but steady approach from those involved?
CANNABIS IS BOOMING IN THE BIG APPLE: WHO WILL SUCCEED IN THIS RAPIDLY EVOLVING MARKET?
New cannabis retailers and their stores are opening at a rapid rate in New York City, finally becoming the official U.S. hotspot for legal cannabis. We are already seeing relatively established brands opening in new locations, MSO’s putting their cards on the table and sales figures growing exponentially. What does the saturation point look like? How can businesses mitigate a race to the bottom in real time?
NEW AD REGULATIONS: THREE BILLBOARDS INSIDE NEW YORK, NEW YORK?
In July, New York’s Cannabis Control Board proposed amendments to cannabis advertising and marketing regulations. Despite the slightly restrictive three billboard rule, these new regulations expand the way cannabis dispensaries can market themselves, bringing in new customers and extending their brand presence.
With more tools at their disposal, including merchandising and discount promotions, how will companies capitalise on this greater freedom? What does a great cannabis marketing campaign look like? What best practices can they learn from other industries who have created highly successful retail businesses?